The KDF-E50A10 also features crisp HD picture quality which delivers natural color reproduction and exceptional brightness levels due to 3LCD technology. Additional features include the Sony? WEGA Engine? system to deliver detailed picture quality from any compatible video source by minimizing the digital-to-analog conversion process and the WEGA GATE? Easy Operation Guide, which allows you to easily navigate to TV functions, including favorite channels, TV channel list and external input list or settings.